2025 10th International Conference on Economics, Finance and Management Science

Dr. Nazimah Hussin, Associate Professor

Azman Hashim International Business School, University Technology Malaysia, Kuala Lumpur, Malaysia

Biography:  Dr. Nazimah Hussin is an Associate Professor at Azman Hashim International Business School, University Technology Malaysia. Dr. Nazimah Hussin brings a wealth of experience and expertise to her role. As a former Academic Director, she successfully oversaw postgraduate programs, including MBA, DBA, and PhD initiatives. She holds a BSc in Finance from Arizona State University, an MSc from Loughborough University, and a PhD from Durham University. Dr. Hussin has been a Fellow of the Higher Education Academy since 2010 and has over two decades of teaching experience. She has led numerous research grants and consultancy projects, demonstrating her commitment to academic excellence and industry engagement. Her research interests span behavioral finance, Islamic finance, fintech, services marketing, and talent development. Through strategic collaborations with industry partners, Dr. Hussin has played a pivotal role in talent development and fostering innovation. Her dedication to bridging academia and industry underscores her commitment to advancing knowledge, developing future leaders, and driving societal progress.

Topic: Action Research as a Catalyst for Financial Sustainability

Abstract: Financial sustainability is a cornerstone of corporate governance, strategic financial management, and institutional resilience. In an era of economic volatility, organizations must adopt adaptive financial strategies to ensure long-term viability. Action research, as a participatory and iterative methodology, provides a structured approach to diagnosing financial challenges, developing sustainable financial models, and implementing evidence-based solutions. The role of action research in fostering financial sustainability is crucial, as it bridges the gap between theory and practice. By engaging in action research methodologies, participants gain the skills to design and test innovative financial strategies in real-world contexts. Through business simulations and industry collaborations, participants enhance their critical thinking, problem-solving abilities, and strategic decision-making. The significance of action research extends beyond education, as it plays a vital role in preparing future financial leaders, influencing policy development, and driving sustainable financial practices across industries. This study offers actionable insights for educators, industry practitioners, and policymakers on leveraging action research as a tool for financial sustainability and organizational success.